ASOS unveils summer beauty pop-up
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
ASOS has unveiled its London Lido pop-up, a two day immersive experience aimed at helping consumers to discover this seasons most wanted beauty products. The pop-up welcomed 800 guests and was hosted at East London’s Protein Studios. Visitors could try out a curated selection of beauty products from brands such as Coach, Ouai, Nyx Cosmetics,...
