ASOS strengthens trading and customer strategy with new appointments
Culture Index
Score Breakdown
Relevance
14/25
Freshness
19/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
ASOS has announced two new appointments as it looks to strengthen its commercial strategy and customer experience, naming former Amazon executive Lizzie Jones as Global Head of Trading and model Rina Lipa as its first Style Dilemma Director.


