Asos names former Next boss Jon Bennett as menswear product director
Culture Index
Score Breakdown
Relevance
21/25
Freshness
24/25
Authority
18/20
Brand Signal
5/15
Depth
8/15
5-Axis Cultural Radar
Asos has appointed former Next managing director Jon Bennett as menswear product director for Asos Design. Bennett will lead the strategy and performance of Asos Design Menswear, with responsibility for improving its product offer, fashion authority and commercial performance. He will work across Asos’ product, brand and creative teams to further define the identity of...


