ASOS and Barbour partner artist Jimmy Turrell to transform 10 jackets into wearable art
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
ASOS, Barbour and British artist Jimmy Turrell have come together for a one-of-a-kind partnership that reimagines the iconic Barbour ‘Bedale’ jacket.
