ASICS unveils Gel-kinetic 2.0 sneaker at "retro-futuristic" Milan installation
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Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
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Promotion: Japanese footwear brand ASICS has teamed up with Los Angeles studio NUOVA to create an immersive sensory installation during Milan design week, which celebrates the movement central to its Gel-kinetic 2.0 sneaker. Kinetic Playscape is co-conceived by NUOVA and ASICS as an experimental pop-up at Garage 21 in Milan's elegant La Zona Risorgimento neighbourhood. The post ASICS unveils Gel-k
