Asics to Spin Off Onitsuka Tiger Sneaker Brand
Culture Index
Score Breakdown
Relevance
3/25
Freshness
17/25
Authority
25/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
The spin off comes as the 77-year-old Japanese shoe label enjoys a resurgence in popularity amid a tourism boom and growing global demand for retro sneakers.
