Asics launches new trail runner campaign
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
5/15
5-Axis Cultural Radar
Asics has unveiled a new campaign which puts the spotlight on trail running. Devised by creative agency AGIT8, the marketing drive highlights that trail running is “tough” but that is exactly why people love it. Part of the retailer’s ‘Sound Mind, Sound Body’ brand platform, the campaign follows runners as they traverse steep inclines and...
