‘Asian artists are now influencing the west’: Lexie Liu meets Yves
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
The two trailblazing pop artists speak on the differences between Korean and Chinese pop culture, innovating on their respective lineages, and why BTS’ recent decision to swerve the Grammys is a power move
