Asda partners with Ocado to overhaul online grocery business
Culture Index
Score Breakdown
Relevance
21/25
Freshness
22/25
Authority
18/20
Brand Signal
7/15
Depth
6/15
5-Axis Cultural Radar
Asda has struck a new partnership with Ocado Group to upgrade its online grocery operations as the supermarket looks to improve customer experience and regain market share. The grocer, which is the UK’s third-largest supermarket, will roll out Ocado’s Smart Platform technology across its website, mobile app, in-store picking and home delivery service from 2027....
