Asda moves into wholesale with new convenience store format
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Asda has launched a new wholesale convenience model, with initial rollouts covering three stores in Glasgow. The company has invested £1 million in the launch of Asda Convenience, which will initially be trialled with Scottish independent operator One-O-One. The three stores will operate under the new Asda Convenience fascia and stock around 3,500 products, including...
