As the iPod makes a comeback, here are some pointers to use it
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Remember the iPod? It’s making a quiet comeback. Four years after Apple killed off its digital music player, secondhand sales are surging. It’s fueled in part by young people interested not just in its retro looks but a desire to listen to music in a focused way and with playlists not determined by algorithms. “There’s a growing trend, particularly amongst younger users, to mitigate the ease with


