As the ‘Digger’ Awards Campaign Launches, Will Tom Cruise Do What it Takes to Win an Oscar?
Culture Index
Score Breakdown
Relevance
12/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Warners is going all in to promote Hollywood's last movie star, but "Digger" faces box office hurdles and a star unaccustomed to navigating the awards season gauntlet.
