As Target, Walmart and Aldi embrace naturally-colored food, brands rush to meet demand
Culture Index
Score Breakdown
Relevance
9/25
Freshness
22/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Major retailers like Walmart and Target are removing artificial food dyes from their aisles, especially in products like cereals and frozen treats. This has been a boon for startups already carrying naturally-colored products in their respective categories.
