As Spurs expand reach outside San Antonio, surprise arena deal hurdle tests commitment to city
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
San Antonio is home, but the Spurs’ schedule release shows how much Austin is becoming a bigger part of the franchise’s future.
