As Publicis closes LiveRamp deal, some brands say they’re jumping ship
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding company owning their data.
