As fashion struggles in today’s economic realities, it’s time for brands to cultivate a true following

Few cities generate a quasi-religious fervour for fashion quite like Milan. In the Lombard capital, brands tack billboards onto scaffolding covering churches under renovation. A commercial for Miss Dior perfume plays on a loop on the side of the Duomo, in stark contrast to the cathedral’s gothic architecture. Near the Quadrilatero della Moda, Milan’s upscale […] The post As fashion struggles in to