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As China’s ‘check-in culture’ intensifies, it’s time to set some limits

South China Morning Post 17 June 2026 10h ago
As China’s ‘check-in culture’ intensifies, it’s time to set some limits
63
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Nobody knew how the tree grew popular online, but for about two months, villagers near Xian, the capital of Shaanxi province, found drones flying over their wheat fields. One video captured a tree in the middle of a farmer’s field, just as the fog was about to dissipate, “like an ink painting”, Beijing News said. Then people began flocking to the area to take photos. It was the only tree in hundre
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