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As AI automates media work, Omnicom Media is rethinking the agency business model

Digiday 21 July 2026 2h ago
As AI automates media work, Omnicom Media is rethinking the agency business model
65
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
5/15
Relevance Freshness Authority Brand Depth
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.
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