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As agentic advertising floods Cannes, Amazon touts its Alexa advantage

Marketing Dive 25 June 2026 9h ago
As agentic advertising floods Cannes, Amazon touts its Alexa advantage
59
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
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