Arrels
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
4/15
Depth
5/15
5-Axis Cultural Radar
Arrels is a comprehensive packaging and brand identity redesign project for Agua de Benassal, Spain, conceived with the aim of restoring and highlighting the connection between the brand, the water, and the territory from which it originates. The project is based on one essential idea: the packaging should not simply be a container for the […]
