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Are we all being fooled by the Victoria’s Secret rebrand?

Dazed 23 October 2026 16h ago
Are we all being fooled by the Victoria’s Secret rebrand?
55
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
It’s difficult to know what to feel about Victoria’s Secret in 2026, as the brand makes some gestures towards inclusivity while still upholding an outdated but alluring fantasy
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