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Are NewJeans Really Back?

Pitchfork / 21 July 2026 / Yesterday

Culture Index

Score Breakdown

Relevance

9/25

Freshness

23/25

Authority

18/20

Brand Signal

5/15

Depth

1/15

5-Axis Cultural Radar

A series of four videos posted to the K-pop group’s YouTube channel signal “the summer of NewJeans”