Are Americans Ready For Sparkling Wine In a Can? Liquid Death’s Mike Cessario Thinks So
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Liquid Death’s Mike Cessario takes his irreverent, disruption-filled playbook to alcohol. Partnering with Sazerac and Crush Labs, the founder is launching Mr. Fancy, a canned, 5.5% ABV "American Bubbly" designed to swap out your go-to beer or hard seltzer. The post Are Americans Ready For Sparkling Wine In a Can? Liquid Death’s Mike Cessario Thinks So appeared first on DIELINE .
