Architect Carlo Ratti on the lifeguard uniform, Italy’s unlikely design classic
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
In the ninth instalment of ‘Objectify’, architect Carlo Ratti turns his attention to the Italian lifeguard uniform, where Ferrari red, seaside glamour and a distinct lack of rules have created an unlikely design icon

