Applebee’s CMO on differentiating marketing in a value-obsessed industry
Culture Index
Score Breakdown
Relevance
10/25
Freshness
19/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.
