Apple TV sends ‘definitely not cursed’ Widow’s Bay billboard around Cape Cod
Culture Index
Score Breakdown
Relevance
10/25
Freshness
23/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Apple TV has celebrated Widow’s Bay winning a record 14 Emmys by sending a floating billboard into the waters around Cape Cod, extending the horror-comedy’s fictional tourism campaign into the real New England coastline. The stunt turns the central joke of the Matthew Rhys series into outdoor advertising. Widow’s Bay may be plagued by supernatural […]
