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Apple TV now costs $14.99 a month after its fourth price hike in four years

The Verge 28 August 2026 8h ago
Apple TV now costs $14.99 a month after its fourth price hike in four years
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Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple's […]
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