Apple’s strategy for smart glasses is the same as smart watches
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
7/15
5-Axis Cultural Radar
Apple isn't just looking to take on Meta in the smart glasses market; it's looking to upend eyewear as a whole, according to Bloomberg's Mark Gurman. When the Apple Watch launched, it wasn't simply competing against the Pebbles and the Motorolas of the world. The company also had Swatch, Fossil, and Seiko in its crosshairs. […]
