Apple’s New iPhone Release Schedule Seems to Pay Off
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Horace Dediu, tweeting yesterday on Apple’s results: iPhone grew at 17% sales which is amazing considering they did not launch the 18 or the Duo or the new Air in the quarter. The Duo didn’t launch until October, which is Q1 (in Apple’s financial calendar). And the Air, last year, was not a big seller ( putting it lightly ). The big bet Apple made this year was postponing the regular iPhone 18 unt
