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Apple’s new CEO Ternus takes over from Tim Cook after 15 years

South China Morning Post 01 September 2026 16h ago
Apple’s new CEO Ternus takes over from Tim Cook after 15 years
68
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Apple’s new CEO John Ternus takes the helm of the iconic tech giant on Tuesday, ending Tim Cook’s 15-year tenure during which the company’s value skyrocketed to US$4.6 trillion thanks to the iPhone’s enormous popularity. The transition to a new CEO comes at a pivotal time for Apple. Artificial intelligence has unleashed the greatest upheaval within the industry since Steve Jobs unveiled the first
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