Apple’s new CEO is a hardware guy, but software is his biggest challenge
Culture Index
Score Breakdown
Relevance
10/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
When Tim Cook’s tenure as CEO of Apple was still young, tech-industry pundits obsessed over one aspect of his new gig above all others. After returning to the company he cofounded , Jobs presided over an incredible run of epoch-shifting products: the iMac, iPod, iTunes Music Store, iPhone, iPhone App Store, and iPad. If Cook didn’t extend that streak, conventional wisdom went , Apple’s glory days
