Apple’s HomeView ad is confusing to everyone except parents
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
6/15
5-Axis Cultural Radar
Apple's ad introducing its new HomeView smart display is a little unusual. It's fast-paced and unruly, depicting a family of five as they rush through the morning routine. There's yelling and mess, misplaced keys and discarded eggshells. Apple's typical vibe is clean, simple, orderly; this commercial is chaos. But the spot has parents - those […]
