Apple raises prices for MacBooks and iPads, as costs soar over AI
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Apple said on Thursday that it was raising prices for its MacBook computers, iPad tablets and other products, citing spiralling memory and storage costs sparked by the rise of artificial intelligence. The price hikes — the first concrete change stemming from outgoing CEO Tim Cook’s repeated warnings about rising costs — sent Apple shares plummeting more than 4.7 per cent in morning trade. On its U
