Apple Music’s new brand identity is ‘made by sound’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
10/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Created by TBWA\Media Arts Lab in partnership with Fred again.., the identity intends to “take the idea of music and distill it into something visually beautiful”
