Apple has a hardware guy as CEO. Here’s what people want him to do
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Apple’s new CEO John Ternus wrote “hello” in his first X post on Tuesday after taking the helm from former CEO Tim Cook , and his replies were immediately inundated with with requests for products and product design changes. It makes sense. He’s a hardware guy . A mechanical engineer who previously oversaw Apple’s hardware engineering, Ternus has significantly shaped the look and feel of Apple pro


