Anthropologie says it marries data and intuition in merchandising as it looks for ‘calculated risks’
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Anu Narayanan, president of women's and home at Anthropologie, spoke at Shoptalk Spring about how the brand takes calculated risks in merchandising, from adding footwear to stores to launching a "Love
