Anthropic’s B2B campaign ‘Keep Thinking’ looked at problems as invitations
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
Anthropic’s “Keep Thinking” from Mother is Best B2B campaign at the 2026 Creativity Awards.
