Anna North on the Genre You Didn’t Know You Needed: Bogcore
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Bogs are big right now. Fashion designers are dipping couture in peat; memes on Instagram offer help choosing your bog witch name. Internationally bestselling authors are (figuratively) mining wetlands for inspiration. The bog and its cousins the swamp and marsh
