Angela Hartnett serves diners a school lunch reality check
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
6/15
5-Axis Cultural Radar
The School Food Project and BBH London have recruited chef Angela Hartnett to front a fake restaurant serving unsuspecting diners real school meals, turning the state of school food into an experiential marketing campaign aimed squarely at parents. The pop-up, called Centena, an anagram of “canteen”, was presented as Hartnett’s latest dining venture. But neither […]
