Andy Warhol Museum removes the art from its own ads

The Andy Warhol Museum has launched “See It at The Warhol”, a minimalist out-of-home and digital campaign from BarkleyOKRP that advertises Warhol’s work without showing the art itself. Instead, billboards offer deliberately blunt clues such as “Soup can.”, while other executions reduce familiar works to references including balloons and cows. Here, recognition is the creative […]