Andrew Lamar’s cultural strategy leads Contender Labs to hits with Walmart, Frosted Flakes and more
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Contender Labs’ Andrew Lamar was named Strategic Planner of the Year at the 2026 Ad Age Small Agency Awards.
