Anatomy of a logo: Tiffany & Co by Paula Scher
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
From its distinctive shade of blue to the hand-drawn lettering resembling a hot-stamped letterpress typeface, the Tiffany & Co logo is an enduring American icon
