Anatomy of a logo: the Nike Swoosh
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
‘What we wanted it to stand for was speed, but now it means much more than that,’ says Nike co-founder Phil Knight of sportswear’s most enduring emblem, created by design student Carolyn Davidson in 1971 for just 35 dollars
