Anatomy of a logo: New York Mets by Ray Gotto
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
In the 1960s, Ray Gotto's New York Mets logo emerged as a balm for the brokenhearted: Anne Quito explores the genesis of one of the city's most beloved brand identities
