Anatomy of a logo: Milton Glaser’s I ❤️ NY
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Born from a doodle sketched from the back of a cab, Milton Glaser's I ❤️ NY became one of the most successful, popular and beloved logos in history. Glaser expert Anne Quito explores its genesis and enduring legacy
