Anatomy of a logo: McDonald’s Golden Arches by Jim Schindler
Culture Index
Score Breakdown
Relevance
15/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Distilled into a single letter atop a pole or on the side of a building, the McDonald's arches are a throwback to a forgotten era of cinematic, aspirational roadside architecture
