Anatomy of a Logo: Levi’s Two Horse Patch
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The Two Horse Patch – featuring a pair of jeans being pulled apart by two horses to prove their indestructibility – has featured on Levi’s jeans since the brand’s beginnings in the Gold Rush-era American West
