An Industrial Design Classic: Richard Sapper's Telefunken Match
Culture Index
Score Breakdown
Relevance
18/25
Freshness
8/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
In the early 1950s, Chicago-based industrial design firm Painter, Teague and Petertil won an interesting commission: Design the world's first portable transistor radio. Texas Instruments had worked out the miniaturization, then partnered with electronics brand Regency to create a consumer product. All they needed was an ID firm to give their technology a consumer-friendly form. The design team got
