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An ex-Apple designer wants to reinvent the neighborhood vehicle

Fast Company 25 June 2026 9h ago
An ex-Apple designer wants to reinvent the neighborhood vehicle
59
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
6/15
Relevance Freshness Authority Brand Depth
After leaving a job at Apple, where he led the design of the Apple Watch, Julian Hoenig wasn’t planning to start an EV company. But a chance conversation with a friend revealed a gap in the market. His friend owned a resort and couldn’t find a good option for transportation for guests. Golf carts, the usual choice, weren’t designed for the job. They discussed the idea of an electric buggy, and Hoe
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