An ex-Apple designer wants to reinvent the neighborhood vehicle
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
After leaving a job at Apple, where he led the design of the Apple Watch, Julian Hoenig wasn’t planning to start an EV company. But a chance conversation with a friend revealed a gap in the market. His friend owned a resort and couldn’t find a good option for transportation for guests. Golf carts, the usual choice, weren’t designed for the job. They discussed the idea of an electric buggy, and Hoe


