‘An evolution of the brand’: Lifestyle categories are now driving the majority of Beyond Yoga’s revenue
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
5/15
5-Axis Cultural Radar
Beyond Yoga's overall sales grew 14% year over year in the last quarter, while direct revenue was up 40%. The newer categories, outside of the brand's original core product of yoga pants, leggings and sports bras, are now driving over 60% of Beyond Yoga's total revenue.
